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Paris 2024 rewarded for its visual identity

On Tuesday, November 22, 2023, Paris 2024 received two awards during the Grand Prix Stratégies du sport et de l'E-sport, in the Design category.

The ceremony organized by Stratégies rewarded the best communication and brand content in the field of sport and E-sport. On this occasion and among the 97 applications competing in around ten categories, Paris 2024 saw two of its brand identity projects rewarded with a GOLD prize, both in the DESIGN category: “More than a pictogram, a coat of arms " ; and “Victory in the face”.

Present to receive the prizes for Paris 2024, Camille Yvinec (Delegated Director of Brand Identity) and Joachim Roncin (Design Director) were accompanied by Gilles Déléris, Jean-Jacques Charrais and Chloé Thomas, members of the W&Cie agency who collaborated with Paris 2024 to imagine the brand identities.

Paris 2024 pictograms rewarded

A first GOLD prize rewarded the 70 pictograms used by Paris 2024 to represent each of the sports and certain disciplines on the program of the Paris 2024 Olympic and Paralympic Games.

Paris 2024 has reinvented the principle of the pictogram. Now more than simple signage elements, the Paris 2024 pictograms are coats of arms, real rallying signs for fans of each sport which will adorn the competition sites and appear wherever the Games will be experienced, to orient spectators and galvanize crowds.



The visual identity of the award-winning French team

A second GOLD prize was awarded to the visual identity of the French team; an identity illustrating the creation of a unique French team, bringing together Olympic and Paralympic athletes under a single jersey.

The “Victory in the face” campaign illustrates the common ambitions for victory of the athletes of the French team, united under the same colors. This will is embodied mainly by a common and powerful symbol; the figure of the rooster, represented from the front and designed for athletes and their supporters. This visual identity reflects the spirit of conquest and the determination that characterizes the French team, determined to shine at these Games at home.